It’s all about high-quality b2b content
The demand for high-quality content is increasing, especially in the b2b and high-tech industries. Not only in b2c, but in b2b, companies are facing the need for more customer centricity by communicating with clients at eye level and answering their demands just in time with the right choice of media. No doubt, content is the linchpin. But it is not about producing masses of texts, videos, images, power points: instead, it is more about creating professional, unique high-quality content as part of a sophisticated strategy with a multi-channel approach and publishing this in a smart orchestration of all existing content at perfect media, time and place during the customer journey. Tech content focusing on high value through additional, new technical knowledge and acting as a concrete answer to the current business needs of a special target group is key. Key for a unique customer experience. We are the experts for this.
Ambitious, unique, fascinating technical content of high value
• leads to visibility at target groups (and search engines), e.g. as part of digital marketing or press work,
• is fundamental prerequisite for awareness, e.g. as e-book, professional article, video in business networks or presentation at industry events and
• generates leads and company reputation, e.g. by targeted newsletter, expert articles or customer reference stories.
Storytelling for b2b and high-tech companies: The art of generating target group-specific technical content in a clear, vivid manner
Especially the b2b and technology target groups expect high professional content with substantial benefit and high relevance. Special skills to generate this content are a solid technical background and a long-term industry experience, precise market and target group know-how, and for sure, a good writing style. This is, what the Digital Consulting Experts are standing for.
The whole customer journey needs a constant tech content flow, creating unique customer experience
Due to basic changes in the media landscape, it is no more enough for companies to publish in some leading economic and industry papers, distribute press releases and to have a website. In times of multi-channel media, the number of touch points is exploding, and target groups behavior has changed at the same time. Interested persons inform themselves and expect content of interest and relevance. Leads, opportunities, clients are eager to get a constant stream of always new, targeted, high-quality content. Each piece of content, that means texts, images, audio, videos, has to be fine-tuned among each other and defined as part of a sophisticated content strategy.
At best, the potential customer picks-up the relevant content wrapped in context of interest and starts his customer journey. Followed by a customized nurturing process with targeted content, the interested person will be developed to a long-term customer, in best. All this depends on a sure instinct of the marketing department, a sophisticated content strategy and, at the end of the day, on a never-ending high-value content flow. Without content, e.g. professional articles, customer reference stories, product news published as text, audio, video in a multi-channel approach, interested persons will lose sight of the company – only because other companies are more visible to him.
High value b2b and technology content is key for reputation and image of b2b and high-tech companies
The same applies to the targets of communications departments, awareness, image and reputation. Press releases, professional articles, image brochures, interviews as text, audio, image or video on a regular basis create the company’s visibility and external image. Parallel to external communications, the internal communications needs content to inform employees, engage them in building the best-possible company image and motivate them in shaping the company’s future.
Content experts with long-term technology industry experience and latest technology and media know-how
The Digital Consulting Experts are a leading specialists in creating a never-ending multi-channel high value content flow for M2M, IoT, ICT and technology companies. E.g., the Digital Consulting Experts team is responsible for a couple of multi-channel content flows of world-leading technology companies all over Europe – some of the content flows lasting more than 10 years.
Increase your Sales Success and your Reputation with B2B and Tech Content Marketing
You are eager to attract more customers and clients and want to increase your reputation? To be positioned as competent provider at your target groups is important to you? Even perhaps as opinion leader, mastermind or thought leader? Then you need something totally different than commercial catch phrases, but targeted content that translates your technologies for your defined target groups in the right format and channel. Content that hits the mark. Ask the Digital Consulting Experts.
Boost the coverage at your target groups with more efficiency
We have been at home in the ICT and high-tech world for many years, are familiar with latest technologies and well-versed in translating them for the different target groups. We have achieved high reputation and significant sales growth for well-known ICT and technology companies in Europe.
Why can the Digital Consulting Experts make it happen? Because we know all about your markets and your technologies. We have walked in your shoes. And especially for your target groups we have mastered more than 1,700 strategy, business development, marketing and communications projects in the last 15 years. For technology icons and innovative start-ups with a proven track record.
The Digital Consulting Experts create high-quality content. To the point and targeted – highly professional, clear, tapping the pulse of your target groups:
- Expert communities and forums
- Mailings and Emailings
- Social networks
- Web conferences
- Press releases
- Expert articles
You are looking for a fundamental solution? In this case the Digital Consulting Experts develop a tailored and sustainable content marketing strategy for you!
- Content messaging
- Content sourcing
- Content management
- Content engagement
- B2B marketing
- B2B communications