Corporate Social Media Management
New Dimensions of Marketing with Corporate Social Media Management
Corporate social media management is much more than website optimizing or facebook. Used strategically, the departments of marketing, communications, PR, customer service, sales, product development, HR, legal and even the works council will be involved. This is the reason, why a standard marketing or communications agency would not be very helpful. The Digital Consulting Experts provide a broad management experience in all above mentioned areas in leading B2B companies. Trust in the Digital Consulting Experts social media approach, based on best practices, expertise and long-term experience with international clients. We offer all aspects of corporate social media management from a single source for your entire enterprise, cross-company, national or international. The Digital Consulting Experts team is well-versed in business development, marketing, communications, PR, HR, recruiting, change management, transformation management, sales, product development and customer service. To gain the full potential of social media we develop a customized corporate social media management master plan including social media guidelines, covering the four pillars social media strategy, social media processes, social media roles and social media tools. Based on our long-term experience with transformation and change management processes we make sure, that you will benefit from social media technologies in the most efficient, effective and profitable way.
Social media strategy
After having started some first experiments with social media, such as facebook or Google adwords, many companies come to the solution to go on with a well-planned strategy. The key questions are: “Which social media activities should be executed, should a social media master plan cover e.g. facebook, Google+, twitter, LinkedIn, YouTube?”, “what’s about building-up and managing blogs, communities, forums, portals, fan pages or company profiles?” and “which social media guidelines are going to apply?”.
The Digital Consulting Experts team works with you to set-up a tailored social media strategy, which enables you to achieve your company goals in the most effective and efficient way. Furthermore, this social media strategy forms the basis for a step-by-step transformation process towards a social enterprise.
Social media roles
Social media is happening seven days per week, day and night. After the first steps companies recognize, that a single employee is not able to master the interactive communication world of social media, where a nearly unlimited number of communication partners wants to communicate and waits for answers. Together with the team members of the relevant departments, MarComSo develops a communication master plan for your company with defined roles, responsibilities and processes which involves your staff as responsible communicators and active participants. If required, the Digital Consulting Experts will accompany your staff and will train the new roles.
Social media processes
Successful social media needs clearly defined communication processes and approval processes, which provide the assurance to your social media team at the “social media front”, to receive valid and reliable information in a workflow process in short time, enabling them to share this information with the social web. Draw on the broad experience of the Digital Consulting Experts in implementing efficient communication processes even in complex international matrix organizations, swiftly and with convincing results.
Social media tools
The Digital Consulting Experts are at the forefront of social media tools, which can be used by companies to manage, control and analyze the diverse social media channels centrally, including reporting and engagement. The Digital Consulting Experts team will customize the social media monitoring tools to your specific needs, enabling you to use the results for your reputation management, competition monitoring, market and trend analysis, conversion tracking, influencer detection, crisis and issue management, campaign monitoring, product and innovation management and your customer relationship management. If required, dashboards can be integrated in your company intranet.
In case, your social media strategy is already on track and you use social media monitoring, we can analyze the huge amount of monitoring results qualitatively, evaluate them and create a management summary.