Social Media Monitoring and Web Intelligence
From a Flood of Data to Strategic Information
More and more marketing and communications activities take place in the web and reach a nearly unlimited audience. To know, what people talk about your company, whether and why the one campaign is successful and the other not, and at which target group, is essential knowledge. For this reason it is key to select the most suitable social media monitoring and web intelligence tool which meet your company’s goals perfectly. Correctly implemented, social media monitoring and web intelligence provide valuable strategic information about the reputation, customer behaviour, performance measurement of campaigns and KPIs to determine the return of investment (ROI). Some applications:
- brand building and reputation analysis
- identification of influencers and decision makers
- market monitoring
The Digital Consulting Experts are well-versed with all leading social media monitoring and web intelligence tools, can support you as independent consultants in your choice of products and assist you during the implementation and adaptation process.
If required, we take care of your social media monitoring as your service provider.
In case, your social media strategy is already on track and you use social media monitoring, we can analyze the huge amount of monitoring results qualitatively, evaluate them and create management summaries.