It’s all about high-quality b2b content
The demand for high-quality content is increasing, especially in the b2b and high-tech industries. Not only in b2c, but in b2b, companies are facing the need for more customer centricity by communicating with clients at eye level and answering their demands just in time with the right choice of media. No doubt, content is the linchpin. But it is not about producing masses of texts, videos, images, power points: instead, it is more about creating professional, unique high-quality content as part of a sophisticated strategy with a multi-channel approach and publishing this in a smart orchestration of all existing content at perfect media, time and place during the customer journey. Tech content focusing on high value through additional, new technical knowledge and acting as a concrete answer to the current business needs of a special target group is key. Key for a unique customer experience. We are the experts for this.
Ambitious, unique, fascinating technical content of high value
• leads to visibility at target groups (and search engines), e.g. as part of digital marketing or press work,
• is fundamental prerequisite for awareness, e.g. as e-book, professional article, video in business networks or presentation at industry events and
• generates leads and company reputation, e.g. by targeted newsletter, expert articles or customer reference stories.