Storytelling for high-tech companies: The art of generating target group-specific technical content in a clear, vivid manner
Especially the IoT, M2M, ICT and technology target groups expect high professional content with substantial benefit and high relevance. Special skills to generate this content are a solid technical background and a long-term industry experience, precise market and target group know-how, and for sure, a good writing style. This is, what the Digital Consulting Experts are standing for.
The whole customer journey needs a constant tech content flow, creating unique customer experience
Due to basic changes in the media landscape, it is no more enough for companies to publish in some leading economic and industry papers, distribute press releases and to have a website. In times of multi-channel media, the number of touch points is exploding, and target groups behavior has changed at the same time. Interested persons inform themselves and expect content of interest and relevance. Leads, opportunities, clients are eager to get a constant stream of always new, targeted, high-quality content. Each piece of content, that means texts, images, audio, videos, has to be fine-tuned among each other and defined as part of a sophisticated content strategy.
At best, the potential customer picks-up the relevant content wrapped in context of interest and starts his customer journey. Followed by a customized nurturing process with targeted content, the interested person will be developed to a long-term customer, in best. All this depends on a sure instinct of the marketing department, a sophisticated content strategy and, at the end of the day, on a never-ending high-value content flow. Without content, e.g. professional articles, customer reference stories, product news published as text, audio, video in a multi-channel approach, interested persons will lose sight of the company – only because other companies are more visible to him.
High value technology content is key for reputation and image of high-tech companies
The same applies to the targets of communications departments, awareness, image and reputation. Press releases, professional articles, image brochures, interviews as text, audio, image or video on a regular basis create the company’s visibility and external image. Parallel to external communications, the internal communications needs content to inform employees, engage them in building the best-possible company image and motivate them in shaping the company’s future.
Content experts with long-term technology industry experience and latest technology and media know-how
The Digital Consulting Experts are a leading specialists in creating a never-ending multi-channel high value content flow for M2M, IoT, ICT and technology companies. E.g., the Digital Consulting Experts team is responsible for a couple of multi-channel content flows of world-leading technology companies all over Europe – some of the content flows lasting more than 10 years.