Selected Projects
The Digital Consulting Experts have realized more than 1,700 projects for clients of the European technology and key markets in 15 years. Please find below a list of selected projects.
Market Study / Market Analysis
Challenge:
An international technology company wants to sell its products specifically to mid-sized companies in Germany. The company is not familiar with the German market.
The solution:
The Digital Consulting Experts analyze the 16 German Federal States concerning industries, economic performance and structure. The result: the client can set up its sales organization purposefully and can efficiently work the market segments.
Development of a New Digital Business Segment
Challenge:
A leading European ICT group is planning to set up a new digital business field for the management of major international events, which should cover the digital technologies and services of different business areas. The company would like to know for which kinds of major events the digital service portfolio could be of interest, which competitors are active, which events are planned in the next three years, and what the turnover potential looks like.
The solution:
The Digital Consulting Experts analyze the service portfolio for the planned new business segment identify the international events that come into consideration as well as the competitors who are already active. From the volume of required services, the consulting team calculates the level of possible potential turnover for the company. The ICT group receives a well-founded information basis for its strategic decision.
Change Management / Digital Transformation for some Thousands of Employees
Challenge:
During the introduction of new computer and software systems, a leading European transport and logistics group notices that the thousands of employees affected are not prepared for this change. By using suitable change management programs, Digital Consulting Experts should raise the employees’ willingness and motivation to actively participate.
The solution:
The Digital Consulting Experts analyze the situation and develops a strategy and a digital transformation concept with communication and change management measures. This includes, for example, cross-hierarchical in-house training programs and internal communication measures. Within 9 months of award of the order through to start of the new systems, the employees’ acceptance level has been raised significantly, turning them from “affected” to “motivated”.
Investment Decision
Challenge:
An international technology group intends to invest in the “Electronic Health Card Germany” project with a considerable amount. For the top management, a decision-making basis incl. recommendation and go-to-market strategy is required within 4 weeks.
The solution:
Through online research, phone calls and personal discussions, the Digital Consulting Experts analyze the current situation and the status of the “Electronic Health Card Germany” project. The consulting team compiles a market analysis, the competitive situation, the general political conditions, a stakeholder analysis, an analysis of the market potential as well as a market strategy with an action and budget plan. The Digital Consulting Experts observe that the electronic health card can initially only be introduced over the long term. The technology group can take a well-grounded decision on the basis of valid information. The current developments have confirmed this assessment in the meantime.
Digital Strategy Development of a New Business Segment
Challenge:
A leading European technology consultancy plans to expand its activities and requires a general digital strategy for its comprehensive service offering. The Digital Consulting Experts should develop the strategy incl. market positioning and a marketing and communication concept.
The solution:
The Digital Consulting Experts immediately understand the requirements of the IT consultancy and after a short briefing starts with the development of the digital strategy. Components of the strategy are the go-to-market strategy, the marketing and communication concept, sales support as well as action and budget plan. The IT consultancy can begin to work the new business segment just some weeks after.
Branding and Image Development / Communication & PR
Challenge:
A provider of product information management and catalog software wants to strengthen its brand and image. The company’s awareness level is poor and new national and international competitors are entering the market. The Digital Consulting Experts should develop and execute a communication and PR concept to build-up the company’s brand and image.
The solution:
The Digital Consulting Experts analyze the software company, its product portfolio as well as the target markets and based on this develops a customized communication and public relations concept to build-up a sustainable and strong brand and image. The concept covers strategy, targets, measures, budget and action plan, and milestones. The team executes the comprehensive measures. In a short time, the software company is able to improve its awareness, to distinguish from competitors, to communicate its competencies and to strengthen its market positioning, which leads to higher revenues.
Market Potential Analysis
Challenge:
A software company plans to expand purposefully into a new market segment. Through reference customers that can still be attracted, the company hopes to achieve a rapid market entry. The Digital Consulting Experts team should identify relevant key business sectors as well as analyze and search out the particular top companies/key players and provide a brief analysis of each company.
The solution:
The Digital Consulting Experts identify and analyze the key business sectors through desk research and phone calls. In certain sectors, the key players can only be defined through Digital Consulting Experts’ direct contacts to leading business sector media and associations. On the basis of available information and follow-up telephone research, the consulting team provides short profiles of the key players. By using the database Digital Consulting Experts prepared, the software company is in the position to approach the new market segment in a fast and targeted way.
Market Entry of U.S. Medical Technology Companies in Europe
Challenge:
The U.S. Trade Administration regularly conducts training sessions and webinars for U.S. companies that would like to be active in Europe. The Digital Consulting Experts and their sister company BCNI LLC, San Francisco, are chosen as market experts on the topic of “Market Entry for U.S. Medical Technology Companies“.
The solution:
The Digital Consulting Experts and BCNI LLC carry out an extensive market analysis of the healthcare market in Europe and combine the findings with their market expertise. The training and webinar series conducted on this basis are evaluated with best grades by the participating U.S. medical technology companies and receives an award.
Digital Marketing Strategy
Challenge:
A European software start-up wants to improve its presence and degree of awareness in the web and attract customers in Europe by using social media.
The solution:
The Digital Consulting Experts develop a customized social media strategy adapted to the size and budget of the start-up with social media management, social media reputation management, and social media monitoring components with which the company reaches its targets in short time.
Market Analysis of Digital Advertising Behavior of SMEs in Central Europe
Challenge:
For a new strategic alignment, a leading European search engine provider requires information about the digital advertising behavior of SMEs in Germany, Austria and Switzerland.
The solution:
Through online research, and phone calls with the media and advertizing researchers, the Digital Consulting Experts analyze the available studies and reports of digital advertising behavior, advertising spending and general advertising behavior of companies. The consulting team evaluates and validates the statements drawn from the documents. Based on their comprehensive market expertise, the Digital Consulting Experts perform their own calculations and in this way can provide extensive statements about the advertising behavior of SMEs in Central Europe.
Market Analysis Digital Procurement
Challenge:
A leading pan-European service provider is planning to set up an digital procurement platform, but doesn’t know the current trends, the technical level and the requirements of potential customers and/or users in detail. On the basis of a catalog of questions, the Digital Consulting Experts should analyze which digital procurement platforms and marketplaces are present on the market, what scope of services is offered, where there are technical possibilities for improvement and the users’ requirements.
The solution:
The Digital Consulting Experts research into all available German and international studies on the topic of procurement and sourcing. The team analyzes all studies for their relevance and condenses all statements found in an extensive report, in which all questions are answered. In this way, the online service provider received well-founded information to be able to purposefully set up the planned digital procurement platform with great success.
Digital Transformation: Merger of Three Companies into One New Overall Portfolio / Development of Digital Service Portfolio
Challenge:
A leading European consultancy merges several companies with overlapping fields of business into one main company. At the same time, the development of digital services are needed. The Digital Consulting Experts have already successfully implemented a large number of projects for various fields of its business and knows the consultancy’s service portfolio really well. The Digital Consulting Experts team should compare the service portfolio of the individual companies, remove any redundancies and merge them into one new general portfolio. Additionally, they develop a digital service portfolio.
The solution:
Based on long-standing best practices, the Digital Consulting Experts analyze the service portfolio of the individual companies, compile them into portfolio groups, remove duplicates and develop a new, integrated service portfolio, added by a compeltely new digital service portfolio. The consultancy uses the newly-integrated service portfolio developed by the Digital Consulting Experts, in order to re-establish its organizational structure and can thereby already work the market actively shortly after merging the individual companies.
Business Location Search
Challenge:
An international automotive supplier is considering to set up a new engineering and development center in Europe. The Digital Consulting Experts are requested to analyze which EU countries could be of interest in case of possible EU and national tenders and workforce availability.
The solution:
The Digital Consulting Experts analyze all EU States, especially with regard to efficiency, tenders and the availability of suitably qualified development engineers. The automotive supplier receives a clear information basis for its strategically important location decision.
Distributor Search
Challenge:
A U.S. biotech company is looking for a distribution partner for its innovative products in Europe. The Digital Consulting Experts should identify, analyze and provide a short list of eligible companies.
The solution:
The Digital Consulting Experts analyze the products. Through desk research and phone calls, suitable distributors are identified and analyzed. Based on the in-depth information, the biotech company can quickly find suitable distributors.
C-Level Event Series
Challenge:
A leading software company wants to approach decision-makers on the top management level in major enterprises and leading small and mid-sized companies in completely different business sectors through a series of top events. The Digital Consulting Experts should develop and implement a top class event series.
The solution:
The Digital Consulting Experts team analyzes the demands of top decision-makers in companies in all key business sectors and on this basis develops an overall concept, which includes the branding, the agenda, the selection of top speakers and the selection of exclusive locations. The concept is designed in such a way that the branding can be used for all business sectors. The consultancy is also commissioned with executing the top event series.